The interesting background of the jockstrap… We have to visit all the way back to the 1870s, including a Mr. Bennett of Chicago, who had been obviously *very* worried regarding the hurt that cobbled pavement did to cycling courier’s balls. All that out of hand bouncing about kept him up at night. Poor Mr. Bennett. Yet the good news is for the bicycle messengers (and also ‘jockeys’), Mr. Bennett got a concept, and he named it after them. The ‘jock strap’ was created. Fast-forward 50 years into the 1920s, and a fresh Canadian known as Jack Cartlege. Jack beloved his hockey *almost* as much as he liked slipping on his favourite jock strap, but it wasn’t until one fateful day in 1927 that Jack realized (the hard way!) that his jock strap was no rivalry for a hockey puck in the genitals. Jack wasn’t massively eager on reproducing the experience, and who places blame him, so he got up with the ingenious idea of slipping a hard cup down the front of his jock strap. The style was promptly copyrighted and production commenced. Adult men no longer had to reside in fear of a stray puck, ball or studded footwear. Jack’s arrangement of jock strap and protective cup became the principal of boys’ highschool athletics equipment around the world through out the twentieth century, till underwear companies such as Andrew Christian, C-in2 and Addicted started reinventing the classic style. Away went the hideous hue of off-white as well as the unattractive waistbands, and in came a whole new selection of ground breaking cuts and patterns, and exciting colours. These modern-day jock straps are definitely the perfect balance between fashion and functionality – as great around the track or in a fitness center as they are under a set of jeans, or suit trousers if you’re game for it. Business at the front, party in the back!